Who I Am

I'm a strategic design leader who makes invisible problems solvable.

What I do: I find systemic failures hidden beneath surface-level symptoms, orchestrate cross-functional teams without formal authority, and deliver measurable business outcomes through human-centered design.

How I work: "Seeks complexity. Designs for simplicity."

I don't shy away from hard problems—I look for them. Whether it's orchestrating 10+ stakeholders during a pandemic without a Product Manager (CarMax), building research capability during a hiring freeze (LendingTree), or compressing 0-1 product cycles to 6-8 weeks using AI-augmented workflows (goHappy)—I thrive in ambiguous environments where systematic thinking matters.

Business impact I've driven:

• $12M annual revenue (CarMax "Ready to Talk" SMS)

• 35% YOY engagement lift (LendingTree Spring loyalty)

• 25% conversion increase in first 90 days

• 40% → 100% research platform adoption in 11 months

• 700+ design points delivered systematically through constant team transitions

What makes me different: I combine strategic vision with hands-on craft. I facilitate cross-functional workshops that align competing stakeholders around user needs. I coach teams through organizational chaos. And I always bring receipts—quantified outcomes, not just pretty slides.

Below are two case studies that show how I work. One demonstrates crisis systems innovation (CarMax). The other shows strategic transformation through research and capability building (LendingTree).

Both prove the same thing: I seek complexity, design for simplicity, and deliver measurable impact.