What do you do?
I map systems, find the problem everyone else walked past, and build the playbook to fix it.
Twenty years across advertising agencies, Fortune 500s, and startups taught me one thing: most teams are solving the wrong problem. Not because they're bad at design. Because they moved too fast to understand what they were actually dealing with.
My method is Think Make Check. Slow discovery, fast proof, continuous improvement. It came from three years proving Marty Cagan and Jeff Patton's frameworks at $8B scale inside CarMax. It has worked the same way at every stop since.
The work below is the evidence.
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I cut through assumptions by talking to real people and digging into the data. Through rapid research sprints and stakeholder alignment sessions, I identify the problems worth solving and the metrics that matter. I turn messy business challenges into clear hypotheses that teams can rally around—because the best solutions start with the right questions.
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I move from insight to impact fast. Whether it's facilitating a quick sketch session or leading a full design sprint, I get ideas out of heads and into hands. I use prototypes as conversation starters, design systems as accelerators, and facilitation as my superpower to unlock team creativity. The goal isn't perfection—it's learning what works so we can build the right thing.
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I let people and data be the judge. Every design gets tested, every assumption gets validated, and every result gets acted upon. I facilitate feedback sessions that turn insights into action, always asking "what did we learn and what should we do about it?" Because shipping isn't the finish line—impact is.
