What do you do?
I lead cross-functional teams to solve complex problems through human-centered design and strategic thinking. With expertise spanning the full design spectrum—from user research and service design to visual systems and prototyping—I drive product strategy that aligns customer needs with business goals. I thrive at the intersection of craft and leadership, building high-performing design teams while delivering innovative solutions that move fast, scale effectively, and create meaningful impact. Whether shaping product direction, advocating for users, or navigating technical constraints, I bring both the strategic vision and hands-on expertise to transform ambitious ideas into experiences that drive real business results.
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I cut through assumptions by talking to real people and digging into the data. Through rapid research sprints and stakeholder alignment sessions, I identify the problems worth solving and the metrics that matter. I turn messy business challenges into clear hypotheses that teams can rally around—because the best solutions start with the right questions.
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I move from insight to impact fast. Whether it's facilitating a quick sketch session or leading a full design sprint, I get ideas out of heads and into hands. I use prototypes as conversation starters, design systems as accelerators, and facilitation as my superpower to unlock team creativity. The goal isn't perfection—it's learning what works so we can build the right thing.
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I let people and data be the judge. Every design gets tested, every assumption gets validated, and every result gets acted upon. I facilitate feedback sessions that turn insights into action, always asking "what did we learn and what should we do about it?" Because shipping isn't the finish line—impact is.
